From Hong Kong to U.S, a fast music brand growing up under the epidemic

The global economy has been affected by the Covid19, and various industries have generally fallen into a downturn. The traditional private education industry has also facing the situation of eliminating the weak and retaining the strong.

The Flight Music ENA education system developed in Hong Kong has taught up to 100,000 students in Hong Kong for 14 years.

Through online and offline teaching, the system still maintains the course with the highest market share in Hong Kong’s music education market despite the COVID-19 pandemic.

In recent years, it has actively expanded its branch network, aiming to expand 100 offline branches in Hong Kong by 2025.

Education system advantages

The ability to perform in a challenging business environment is due to the teaching materials and flexible business methods.

The system is one of the courses with the highest market share in Hong Kong. It can be operated online or offline. The main purpose is to enable students who have no musical foundation at all to master playing musical instruments in a short period of time. The “Super Piano Class” is the most popular.

In the shortest time, they serve the most students, and generate high cash flow with high efficiency. Tutoring, music, musical instrument trading, diversified to meet the rigid needs of the people’s livelihood in education in various districts, guarantee the fixed income, and at the same time generate strong synergies.

Simple and easy to understand, wide range of customers

The ENA system transforms profound classical music theory into a simplified and easy-to-understand curriculum. The curriculum is not limited to children under the age of 9. Young people and the elderly also account for 50% of the number of students. “Just like McDonald’s, we serve everyone in the world.”

The system can also easily translate into different languages ​​and output to all over the world through online live broadcast.

Integrate education and entertainment

The WFH culture under the epidemic also tends to develop the habit of learning at home and entertaining oneself. ENA systems like Netflix, amazon, etc. benefit.

Founder Ivan Yip pointed out that the epidemic has benefited people’s livelihood enterprises and the home economy, which will change people’s living habits.

The company will strengthen its investment in the field of online and independent learning. In addition to online teaching, it is believed that a 24-hour offline self-study room will be launched in the upcoming future.

Continuously optimize and update courses

The headquarters continues to update the curriculum, so that the songs and teaching methods are synchronized with the market for a long time, which is also the attraction of the curriculum. Students can initially master the performance in about 2 months, gain a sense of success, cultivate their interest, and then enroll in classical music courses that are more difficult to master.

Generally, it takes about eight years from the first class to the eighth grade.

Leading position in online market

Ivan Yip pointed out that the epidemic has changed people’s living habits. In order to maintain online traffic, the company has also increased investment in online marketing and advertising.

Flight Music HK ranks No. 1 or No. 2 in the industry in terms of search engine, social media, traffic flow and conversion rate, and the number of new customers contacted each month is close to 500,000.

As for the emerging “metaverse” of menopause, will the music education industry follow?

“In fact, the metaverse has always existed since the Internet. If we make our products well, and they will be popular in every universe.”