Social Media, the Investment Asset of the 21st Century, with The Founder of Artistic Initiative Agency.

Does anybody still remember 2006?

Everyone was jamming with Justin Timberlake’s SexyBack; almost nobody knew what a meme was, and the world was just starting to take notice of a social media platform called Facebook, created two years earlier by a 22-year-old Harvard dropout.

Fast-forward 15 years later. 3.78 billion people, over half of the entire world population, are on social media; Facebook, now Meta Platforms, is one of the largest technology conglomerates worldwide, and some people still jam with SexyBack every once in a while.

No one can reject the staggering cultural influence of social media in today’s society. What started as groups of teenagers and college kids connecting through the internet, that magic cloud grandpa could not understand, has transformed into the most influential cultural movement of the 21st century. Arguably, as a cultural phenomenon, social media has grown to be more consequential to human society than television and auto culture decades ago.

With the rise of social media emerged a multi-billion-dollar industry. The market size of the social-media-sites sector has grown 23.9% per year on average over the past five years, and today, it generates over $62 billion in annual revenue in the U.S. alone.

Social media companies, marketing agencies, and content creators are capitalizing on this social media boom. Nowadays, social media has ceased to be merely entertainment, becoming one of the most valuable assets for businesses and individuals alike.

“The original purpose of social media was just to ‘be social.’ However, now, there are trailblazers out there who realized the potential of social media as a marketing tool,” commented the founder of Artistic Initiative Agency, one of the fastest-growing social media marketing companies worldwide.

The founder and his company are the leading authorities of a newly emerging movement in social media marketing. Artistic Initiative Agency’s business model centers around developing personalized content for CEOs and corporations to transform them into social media influencers. This innovative proposal led Artistic Initiative to grow from a six-figure to a multi-seven-figure company over the past year.

In a brief interview, the founder shared his take on the growing influence of social media in today’s business world. The founder agreed to give his comments on this subject with the sole condition that his identity remains anonymous.

The founder is a believer that today, social media has become a necessity. As the internet continues to interconnect previously isolated regions of the globe and the community of social media users worldwide expands, social media consolidates itself as the prime medium of communication of modern society.

“Social media has literally become like air, food, water, and shelter; it is second nature at this point,” said the founder. “Social media gives you access to a global community, and it has opened the door to meeting anybody literally anywhere in the world.”

Social media has come to be so customary that it is easy to ignore the fact that people had to buy expensive phone cards to contact their friends or relatives in a distant country just some decades ago. In no other era of human history was the world as interconnected as it is today.

The rapid proliferation of social media throughout the globe opened a universe of infinite possibilities for companies and entrepreneurs. As time advances, these platforms are becoming increasingly critical for business and commerce.

“People learned that they could showcase themselves and build an image through social media,” said the founder. “Celebrities, companies, and even regular people can now create an audience and make money through these platforms.”

There is no foreseeable end to the expanding influence of social media. With the recent push to develop the so-called “metaverse,” this trend will only accelerate in the upcoming years. The founder observes that the companies and entrepreneurs who start investing in developing their social media presence today will capitalize on this social media revolution.

“Social media will absolutely continue to grow. Now, the goal for businesses and corporate leaders must be to get ahead of the game and build their presence within these platforms as the platforms build themselves,” said the founder.

Investing in social media branding is particularly critical for thought leaders and corporate leaders. As the economic influence of millennial and gen Z consumers expands, companies and entrepreneurs must shift their marketing strategy to appeal to new generations that check social media for reference before making even the most insignificant decisions.

The founder makes the analogy that social media is transforming into a luxury asset. As he explains, social media has become a symbol of status and accomplishment.

“I’m a believer in the saying that ‘people are drawn to the biggest house in the block,’” said the founder.  “People buy the biggest house in the block, the nicest car, and lavish clothes because they want that recognition and validation that come with them.”

That display of luxury and status is what Artistic Initiative Agency has coined as “high-end social media.” In today’s business world, a person’s presence in social media is the embodiment of their trustworthiness and professionalism.

As the founder cleverly points out, a poor social media presence can be detrimental to a business owner’s credibility.

“If you are negotiating a $50,000 deal with someone, the first thing that you are going to ask is for his social media,” said the founder. “Now, if you check this person’s Instagram, and he only has three posts in his feed, one of them is with their dog, you would 110% reconsider if you should even take him seriously.”

Unquestionably, social media has become the business card par excellence in today’s internet era. Social media allows companies and entrepreneurs to network with potential business partners and showcase themselves to their target audiences. For all sorts of leaders, their social media presence validates their credentials as authorities in their particular industries.

“The return on investing in your social media presence is credibility and awareness,” explained the founder. “That credibility and awareness will eventually translate into financial returns; you have to create the content, build the backing, and make noise, and then, people will want to work with you.”

The growing recognition of the validation generated by social media has been the secret behind the rapid success of Artistic Initiative Agency.

Artistic Initiative has gained the reputation of building that “big house in the block” for its clients. Through a combination of cinematic-quality content, press coverage, and focused social-media management strategies, the agency aids its clients in establishing themselves as authorities in their fields.

We have arrived in an era where having a high-end social media presence is equal to having a Giorgio Armani suit, a Richard Mille watch on your wrist, or a mansion on top of Beverly Hills. Today, social media has become a symbol of prestige, an investment asset, and a tool for commerce and networking.

There is no doubt at this point that the future is digital. Artistic Initiative’s explosive growth over the past year is a statement on the rapidly increasing relevance of social media in modern society.

The expanding influence of social media will only accelerate in the coming years. The business leaders and entrepreneurs who miss this train today will be like the people who buy Bitcoin at an all-time high tomorrow.

By Juan Sebastian Restrepo,

Social Media Marketing Copywriter